Fair facilities’ rebrand proving success

By: 
Terrance Vestal
Staff Writer

McGuire: Fair attendance in 2019 jumped 30 percent over 2018

It was just a slight tweak to the name of the Eastern Sierra Tri-County Fairgrounds that has made a significant impact, according to Fairgrounds CEO Jen McGuire.
“Renaming the ground by adding ‘Event Center’ to the name and logo gave it a new vibe,” McGuire said in her report to the Bishop City Council on Monday.
Just the change in the name has transformed the facilities from “just a fairgrounds” to a multi-use facility, she said.
For more on this story, see today's (Oct. 31) edition of The Inyo Register.

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