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City Council approves promotional video project

June 17, 2013

Ryan Christensen of Bristlecone Media shooting video on the Desert National Wildlife Refuge. Christensen and Bristlecone Media were given the greenlight last week to begin work on a multi-chaptered video project that promotes Bishop’s various facets to tourists, entrepreneurs and new residents. Photo by Meera Menon

MONDAY, JUNE 17, 2013 – A promotional video about the City of Bishop has run into initial criticism for its content – very little about the actual city limits or downtown business district – and its perceived purpose: recruiting new residents who will most likely have to live outside of the city, rather than focusing on tourism.
But City Administrator Keith Caldwell, who is spearheading the effort, has been quick to point out the video has yet to actually be produced, and the montage that briefly circulated on the Internet last week and was shown to the City Council is merely an example of the filmmaker’s capabilities.
Caldwell and other city officials defended the project as a multi-chaptered video designed to showcase the economic, residential and recreational landscapes of Bishop, marketing its potential to future residents, businesses and tourists.
(Read more in the Tuesday, June 18, 2013 edition of The Inyo Register.)

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