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Archive - Jan 28, 2014 - News Article

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Significant Details: California’s plain plates a golden opportunity

January 28, 2014

When it comes to catchy license plate slogans, California’s plate is empty. It’s devoid of any crumb of creativity, boosterism or even buffoonery. The state’s car plates have no cool colors, no catchy slogans, no boasting, no bragging, no nothing. Just the word “California” and the DMV website. That bland combo can’t compete with, say, New Mexico’s bright yellow, art-accented “Land of Enchantment.” Or even the totally bogus boast, “Ski Utah,” from a state with a mere sliver of mountains.

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