When it comes to catchy license plate slogans, Californiaâ€™s plate is empty. Itâ€™s devoid of any crumb of creativity, boosterism or even buffoonery. The stateâ€™s car plates have no cool colors, no catchy slogans, no boasting, no bragging, no nothing. Just the word â€śCaliforniaâ€ť and the DMV website. That bland combo canâ€™t compete with, say, New Mexicoâ€™s bright yellow, art-accented â€śLand of Enchantment.â€ť Or even the totally bogus boast, â€śSki Utah,â€ť from a state with a mere sliver of mountains.