When it comes to catchy license plate slogans, Californiaâs plate is empty. Itâs devoid of any crumb of creativity, boosterism or even buffoonery. The stateâs car plates have no cool colors, no catchy slogans, no boasting, no bragging, no nothing. Just the word âCaliforniaâ and the DMV website. That bland combo canât compete with, say, New Mexicoâs bright yellow, art-accented âLand of Enchantment.â Or even the totally bogus boast, âSki Utah,â from a state with a mere sliver of mountains.