Today, many Eastern Sierra residents will be enjoying a bountiful dinner of traditional fare that they might otherwise have gone without, were it not for the generous donations of the community, the Salvation Army and the Bishop Elks.
This December Lone Pine will be deviating from the norm and ditching tradition for a new community event.
Rather than hosting the annual Christmas Parade this Dec. 3, the Lone Pine Chamber of Commerce has teamed up with the Beverly and Jim Rogers Museum of Lone Pine Film History, the Veterans of Foreign Wars and the Lone Pine Volunteer Fire Department to unite the community as they kick off the holiday season.
â€śWe just wanted to do something new,â€ť Chamber of Commerce Director Kathleen New said.
Todayâ€™s Thanksgiving holiday will be followed across the country by a celebration for the U.S. economy: Black Friday, one of the biggest shopping days in America.
With Black Friday slowly becoming Black Thursday â€“ as more big-box and department stores are starting the shopping frenzy Thanksgiving evening â€“ grassroots efforts are under way across the nation to direct consumersâ€™ holiday season spending sprees to where they would be most beneficial.