(NewsUSA) - When it comes to natural marketing expertise, there may be no other like Peter Tabibian.
As founder of the Z-Burger restaurant chain located in the Washington, D.C. and Baltimore region, Tabibian has grown his business with a mix of great food, great style and breakthrough marketing and promotions.
"Marketing is the engine of any successful business," says Tabibian. "And once you turn the engine on, business just grows and grows."
What makes Tabibian's success impressive, however, is that he never attended college. Instead, he honed his craft working low-level fast food jobs before taking a significant personal credibility risk opening his first Z-Burger (www.zburger.com) in the Tenleytown section of Washington, D.C.
"Throughout the past seven years, I've expanded the menu from hand-crafted burgers with endless toppings and fresh-cut fries to one that includes 75 varieties of hand-spun milkshakes and concretes," says Tabibian.
As new Z-Burger locations were opened, he helped design exteriors and interiors to give each one a unique look and feel. But great looking restaurants were only the beginning. Tabibian had to let the world know -- and with his wild imagination and street-sense marketing practices, he created some of the restaurant industry's most talked about promotions.
Six years ago, Tabibian created the annual "Independence Burger Eating Championships," which now rivals Nathans as the top eating competition in the U.S.
Tabibian has become a champion of the American worker with his promotions offering free food to government employees who were without paychecks due to the sequestration -- which landed Z-Burger in The Wall Street Journal and the New York Times.
His restaurants have also become places where people in distress can find comfort in a free meal -- whether for local residents without power due to storms, or for the homeless who have annual Thanksgiving meals at Z-Burger, complete with turkey burgers and French fries with gravy.
Other memorable promotions included free purple burgers in celebration of the Baltimore Ravens Super Bowl victories, and heart-shaped burgers on pink buns for Valentine's Day.
What's more, his all-around genius recently earned Z-Burger the "Best Burger Award" from the No. 1 radio station in Washington, WTOP-FM.
Certainly, Tabibian's marketing prowess is having an effect as Z-Burger has been featured on the History Channel, TMZ, CNN, ABC, NBC, CBS and FOX national news broadcasts. Even former President Bill Clinton has stopped by for a meal.